VIEW MORE OF MY WORK
As a creative intern, I help our team stay in tune with audience interests and emerging trends by monitoring our social media channels and those of other collegiate and professional teams. I analyze content performance data to understand what resonates with our audience and identify opportunities to better engage with historically underrepresented groups in sports media. Here is an example of a TikTok that I pitched for the 2025 season.
On game days in 2024 I was primarily responsible for capturing in-game phone content which is essential in allowing for real-time posting of highlights such as touchdowns, sacks, and celebrations.
Amongst other increased responsibilities for the 2025 season, one of my roles is to assist in pitching and producing the "helmet photo" each week for game day. This photo was for our season opener against New Mexico.
As a social media intern for the Michigan Football program, I am responsible for helping to conceptualize, develop, and pitch original content ideas tailored to the team's voice and audience. In addition, I collect and analyze data from our social platforms to evaluate growth and effectiveness. This helps me identify emerging content trends and help develop a content strategy to expand audience reach and boost overall engagement. ⬇️